Maru Group Hires Ipsos' Novoa in Buenos Aires

CX and insights software and advisory services firm Maru Group has appointed former Ipsos exec Silvia Novoa as Senior Vice President, Global Account Director, based in the company's Buenos Aires office.

Maru and its operating companies - Maru/Matchbox, Maru/Blue and Maru/HUB - combine expertise in System 1 thinking (fast, instinctive and emotional) and System 2 (slower, more deliberative and more logical), to deliver a 'holistic understanding' of consumer decision-making. Novoa (pictured) joins after thirteen years at Ipsos, where she most recently led the brand health tracking and advertising research units in Argentina in the role of BHT Managing Director. Earlier she worked clientside at Reckitt Benckiser as Market Research Regional Manager, having begun her career at Procter & Gamble, where she spent eight years, and latterly led the Market Research department for the beauty care category.

In her new role, Novoa is tasked with delivering insights and large-scale global programs to multi-national clients. Daniel Finder, Maru Group CEO, Latin America and Maru/Matchbox President, Client Relationships, comments: 'I've known Sylvia for 25 years - she is a tremendous talent, and I am thrilled to have her join us. With her wealth of strategic insights experience in consumer-packaged goods, and background on both client and supplier sides of the industry, she is the ideal leader to support our clients'.

Web site: www.marugroup.net .