Petalfast in Cannabis Sector Big Data Partnership

In the US, cannabis sector sales and marketing agency Petalfast has partnered with alcohol beverage analytics, data management and performance management firm Dimensional Insight to add big data to its offering.

California-based Petalfast provides cannabis brands with access to a go-to-market accelerator program and a full range of agency services. It will now use Dimensional Insight's Diver Platform, to provide real-time performance metrics and analytics. Additionally, Dimensional Insight will allow Petalfast to view sell-in data and review performance at the retail, brand, SKU, regional and salesperson level.

Petalfast CEO Jason Vegotsky (pictured) comments: 'Adding the capabilities that are available through Dimensional Insight will allow Petalfast to be the only cannabis company to track sales and additional data. Given Petalfast is a first of its kind model in the cannabis space, to be the first to bring in Dimensional Insight is a huge next step for the brands in our portfolio and the industry as a whole'.

Web site: www.petalfast.com and www.dimins.com .