FanAI Launches Fan Specific Audience Segments

Sports sponsorship measurement specialist FanAI has launched audience segments which allow users to target fans of a specific sports personality by region.

Officially launched earlier this month, FanAI connects audience data - such as ticket sales, social media, and television and streaming views - with customer purchase data. Using this combined resource, the platform provides media channel segmentation for a view into where fans are watching sports events and which fans are spending.

With first-party data, the company will enable brands to target specific fan segments rather than generic sports audience segments, such as fans of sports league broadly. FanAI combines multiple data sets into a unified ID, allowing brands to target fans with relevant messaging, no matter how specific the desired segment is. In addition, the capability enables brands to engage fans with 'one to one' messaging, while achieving increased impression frequency and greater overall reach.

Johannes Waldstein (pictured), founder and CEO, comments on the launch: 'Brands can now target sports audiences directly, utilizing the valuable IP they are already paying for, to engage fans outside of the game. With the potential now for increased impression frequency, larger unique/addressable audiences and longer exposure periods, brands can drive a larger and longer lasting impact on sales through their association with sports.'

Web site: www.fan.ai .