Advantage Solutions Buys Strong Analytics

US company Advantage Solutions, which combines sales, marketing and digital commerce services, has acquired machine learning and data science services provider Strong Analytics for an undisclosed sum.

Founded by data scientists Brock Ferguson and Jacob Zweig in 2016, Strong Analytics provides AI-based customised solutions in data science consulting and data engineering. Clients include brands in consumer goods and retail, automotive, hospitality, marketing and advertising, pharmaceuticals and technology.

Gary Colen, Advantage Solutions' President, Marketing and Digital Commerce Solutions, comments: 'Strong Analytics' data scientists and engineers have solved challenges as diverse as retail inventory optimization and multichannel marketing personalization. Their reputation for delivering high-value business solutions based on using data differently is well earned and we consider them key to our ability to continuously and proactively identify and address our clients' and customers' business opportunities and obstacles'.

Web sites: www.advantagesolutions.net and www.strong.io .