Capillary Buys Customer Experience Agency Persuade

Singapore-based customer loyalty and engagement solutions provider Capillary Technologies has acquired US-based full-service CX agency Persuade, for an undisclosed sum.

Founded in 2011, Persuade focuses on user experience, business insights, data analysis and engineering to help clients create audience-focused and data-driven customer experiences. Its proprietary loyalty platform uses dynamic data elements to enable users to react quickly to customers' changing data. Capillary says the acquisition will enable it to deliver 'hyper-personalized' customer loyalty and engagement experiences, while adding to its existing AI-powered platform and extending its presence in North America.

Capillary co-founder and CEO Aneesh Reddy comments: 'Persuade's founders, John Tschida and Bill Jansen, bring a deep understanding of customer loyalty with many decades of combined experience in the loyalty management space. Their team of seasoned professionals has built a world class portfolio of prestigious customers'.

Web sites: www.capillarytech.com and www.letspersuade.com .