Havas Hires Strengthen Analytics and MarTech Team

Havas Media Group has added six execs to its Decision Sciences, Analytics and MarTech group (DA&M), all reporting to Mike Bregman, Chief Data Officer North America, who joined the agency from Accenture in May.

The division offers a range of services - from digital media planning and buying, content creation and SEO to social media and mobile campaign research and strategy, analytics and modelling. The new arrivals are:

• Vlad Golinder as SVP, MarTech and Data Consulting - Golinder was previously SVP Brand Assurance at Dentsu 360i
• Chris Chobanian as SVP, Group Director, Analytics; previously VP Data Strategy and Data Analytics at PS AI Labs
• Sriram 'Ram' Padmanabhan as SVP, Decision Sciences, from the role of Managing Partner at GroupM's MediaCom
• Joon Park, formerly Director of Analytics at FIG, as VP, Director, Analytics
• Dana Cohen as VP, Director, Analytics, after working as Director of Data Science at GroupM's Wavemaker
• Yoo-Jin Cho as SVP Group Director, Analytics; previously VP Analytics at Publicis Media's Zenith.

The six join the DA&M team which taps into Havas Media Group's Converged platform, a research and data tool providing people-based insights, activation and advanced measurement. Key areas of focus for the new execs include rolling out a new generation of big data infrastructure built on real-time data signals, as well as developing an advanced understanding of optimal audiences, creative design, omni-channel investment, and business forecasting to power planning and buying decisions.

Global CEO Peter Mears (pictured) says the appointments will help to meet 'the ever-increasing demands of digital and data'. He adds: 'These new team members will strengthen and enable a team that is already innovating to create even more industry leading data and tech-driven products and services, ensuring our clients reach the right consumers in moments that matter'.

Web site: www.havasmediagroup.com .