Ipsos Buys MR Software Firm Infotools

Ipsos has agreed to acquire New Zealand's Infotools, whose software and services focus on 'harmonizing', analyzing, visualizing and sharing market research data.

Launched in 1990, Infotools has 75 staff in offices in the US, UK, Latin America, South Africa and New Zealand. Sales were around $US 7m in 2020. The firm's Harmoni platform helps researchers to process, analyze and share insights from complex survey data, integrating disparate sources for statistical analysis, then access it in real time via interactive reporting, dashboards and storytelling capabilities.

The two firms have worked together since 2010. Ipsos Executive Chairman Didier Truchot says of the deal: 'In the wake of data's exponential growth, the imperative to quickly analyze, discover and share critical insights is universal. With Infotools, we will enable clients with the best marketing research technologies on the planet, allowing real time delivery with end-to-end automation, ensuring our teams focus on turning data into actions, insights and impact'. Infotools CEO Ant Franklin adds: 'We are thrilled to join forces with Ipsos. We will be able to build even further on our three decades of innovation, empowering researchers with smart technology and allowing them to deliver value and make research data more accessible and useful'.

Ipsos is present in 90 markets and employs more than 17,000 people. Web sites are at www.ipsos.com and www.infotools.com/harmoni .