360 Market Reach Launches NPD Solution

In New York, full-service MR firm 360 Market Reach has launched a solution combining consumer insights and targeted social media influencer feedback to support product development initiatives.

Known as 360 IDEAvate, the new solution combines qual and quant expertise, including the firm's proprietary testing tools, to help brands meet current market demands and predict future trends. Custom built by researchers and innovation experts, each step of the process is grounded in data and research that has been integrated into a validated framework to promote product design and launch.

Co-CEO Pat DePietto comments: 'Working with major brands, we identified a recurrent disconnect between early trend exploration and quantitative testing and refinement which was both time-consuming and costly. 360 IDEAvate eliminates the disconnect by providing one dedicated team to guide the three-step research-driven process, and designed for rapid execution, the solution offers a cost-effective solution for brands to confidently launch new products in a complex marketplace'.

Web site: www.360marketreach.com .