Forsta Hires Chief Product Officer

CX and research tech company Forsta has appointed Brian Bhuta as Chief Product Officer, overseeing product development, leading innovation and evolving the architecture of the product suite.

Forsta was formed in the Spring via the merger of Confirmit and FocusVision, and boasts a product suite including CX, enterprise feedback management, VoC, VoE, qual, quant and data visualization. The name means 'to understand' in Swedish.

Bhuta joins with more than fifteen years' experience of product, technology and executive leadership across both start-ups and large global organizations. Most recently he was Chief Product Officer at 'value-based care enablement' company Signify Health; earlier he was VP of Product Management at athenahealth, and worked at EMC (acquired by Dell in 2016), NaviNet (acquired by Lumeris in 2012) and Phoenix Data Systems (acquired by BioClinica in 2008).

CEO Kyle Ferguson comments: 'Brian's arrival marks another exciting step forward for Forsta, as we continue to define and expand our position in the market. Brian's vision, leadership and energy will be instrumental in continuing to move the company forward as we transform the research and insights technology industry'.

With offices in the UK, US, Russia, Bulgaria, Canada and Australia, the company is online at www.forsta.com .