CX Platform Emplifi Buys Go Instore

Customer experience (CX) platform Emplifi has acquired Go Instore, which uses immersive HD live video to connect customers with a brand's data-driven product team. Terms of the deal have not been disclosed.

Co-founded by André Hordagoda and Aman Khurana (pictured), London-based Go Instore offers proprietary video technology which provides brands with a new channel through which to engage with and serve their customers. Using the platform, customers can be connected with the right store experts; clients can hold conversations with their online customers through live one-to-one HD video calls; and retailers can uncover who sells and how they do it with analysis of conversations, sales and customer feedback.

Emplifi was formed in the summer following the merger of Voice of the Customer (VoC) platform Astute and social media monitoring and marketing specialist Socialbakers. According to the company, its deal to buy Go Instore will strengthen its own CX approach along all stages of the customer journey, while also expanding its online commerce capabilities.

Emplifi CEO Mark Zablan comments: 'The addition of Go Instore's live commerce capabilities will further enable Emplifi to provide differentiated experiences at every touchpoint along the customer journey. We're excited to start helping brands connect and convert consumers more quickly and directly through the power of livestream video and social media.'

Web sites: www.emplifi.io and www.goinstore.com .