Kantar Adds Testing Tools to Marketplace in India

Kantar has added creative and digital testing, concept and innovation testing solutions for users of its Marketplace platform in India.

Kantar Marketplace is an on-demand research platform that combines validated sample reach to millions of consumers with quick turnaround self-serve custom surveys, insights solutions and expert consulting. The firm has now added its Link Now, Link Express for Digital and Context Lab tools to the platform's range of creative and media effectiveness solutions.

Soumya Mohanty (pictured), MD - Client & Quantitative for the Insights Division in India, comments: 'In this always-on digital world where content is getting generated continuously, we need a holistic understanding of the interplay of story, context, placement, format and channel. Kantar offers a synergistic suite of creative and media solutions, now available on Kantar Marketplace, which gives you insights at speed but also with the precision that the Kantar frameworks offer'.

Web site: www.kantar.com .