Audience Analyst Tape Hires Client Service Director

In London, programme viewing trend analyst Tape Consulting has appointed Beatrice Rossmanith as Client Service Director, tasked with looking after and developing the firm's broadcasting, content distribution and platform clients.

Owned by French measurement firm Médiamétrie, Tape offers a range of services which originate from the T.A.P.E. (Television Audience Programme Evaluation) and App.Dex Systems. Rossmanith (pictured) joins after a career which began as Head of Sales at Journeyman Pictures. She then moved to Passion Distribution as Senior Sales Manager, before being promoted to Director for European Partnerships & Distribution at Awesomeness. More recently, she worked for Red Bull Media House as Director of Distribution, and she set up her own consulting business.

John Peek and Paul Youngbluth, Tape Consultancy's Executive Directors, comment: 'Beatrice has solid partnership skills and business development experience, as well as an excellent understanding of the international content marketplace, and she has built strong relationships with broadcasters and producers across EMEA and the Americas. Her experience will be valuable in enabling clients' to navigate the increasingly complex global media landscape, and we look forward to working with her'.

Web sites: www.mediametrie.fr and www.tapeconsultancy.com .