Xtra Insights' Bethaney Lawler Named General Manager

In Australia, media research specialist Xtra Insights has named Bethaney Lawler General Manager, in addition to her existing role as Head of Radio Audience Measurement.

The Brisbane, Queensland-based company offers consulting to deliver audience and customer insights to its clients. Using digital and mobile technologies, the firm conducts music and content research, and it also offers CATI room facilities and access to audience panels.

Lawler, who has been with Xtra Insights for the past fourteen years, takes on the additional role from next week as part of a recent internal restructure. She will now be charged with day-to-day operations, as well as guiding the company's future direction. While Lawler steps into the role of General Manager, Paul Amos will continue as MD, moving his focus from daily operations to innovation and special projects.

Amos comments: 'Bethaney has built up a remarkable level of knowledge and understanding of the research business in her time at Xtra. She's played a key role in the implementation of Regional Radio Audience Measurement in Australia and has managed numerous research projects across different countries and cultures. Armed with that experience, and a style of her own, she is the perfect person to lead Xtra into the future'.

Web site: www.xtrainsights.com .