Big Funding Win Gives VideoAmp $1.4bn Valuation

US-based TV software and data platform VideoAmp has raised $275m in Series F funding, valuing the company at $1.4bn. The firm's software helps clients with cross-platform media measurement and optimization.

The latest round of investors includes The Spruce House Partnership, D1 Capital Partners, Tiger Global, EPIQ Capital Group and Ankona Capital Partners. VideoAmp says it will use the money to accelerate the roll-out and adoption of its platform as a media currency for the entire advertising ecosystem at scale across traditional TV, streaming video and digital platforms.

Just five months ago, the company raised $75m from investment fund Capital IP, and said it would 'massively expand' its sales, client success and engineering teams. The new funds will also continue this expansion, along with that of the data science team.

The company, which is headquartered in Los Angeles with offices across the US, has this year bolstered its C-Suite with the recruitment of former Trade Desk CFO Paul Ross as CFO; former Google VP Engineering Tony Fagan as CTO; and former Comscore COO Cameron Meierhoefer as Chief Product Officer. It also announced a partnership with ViacomCBS, which will now use its measures as an alternative currency for TV guarantees.

VideoAmp founder and CEO Ross McCray (pictured) comments: 'While the ability to consume content on any device at any time is great for the consumer, the legacy media measurement and currency systems powering these services are fragmented, riddled with complexity and inaccurate. These systems are providing an incomplete and siloed view of audiences and creating massive inefficiencies for the industry. We are thrilled to complete this round of fundraising and partner with these world class investors to properly scale our platform to create a healthier ecosystem for everyone'.

The company is on the web at www.videoamp.com .