Amazon to Launch Search Performance Analysis Tool

eCommerce giant Amazon is launching a tool to help sellers derive insights from the search performance of their products. The service will be available in the US early next year.

According to Srikanth Thirumalai (pictured), VP of Search at Amazon, the new 'Search Analytics Dashboard' will provide sellers with anonymized data helping them to understand customers' interests and shopping choices. Sellers using the tool can optimize their listings, inform inventory planning, plan their product development roadmap, and grow their business both on and off Amazon.

The tool will enhance the firm's existing Brand Analytics suite of aggregated data reports, which includes reports for repeat purchase behavior, market basket analysis, item comparison, alternate purchase behavior and demographics. In addition, it will include Catalog and Query performance dashboards. Catalog is designed to help sellers identify conversion issues or drop-off-points where they lose customer attention, and analyze product price competitiveness; while Query helps them understand top search items associated with their products, to improve keyword choice.

Web site: www.amazonaccelerate.com .