Alida Adds DE&I Feature to Experience Platform

Experience management specialist Alida has added a Diversity, Equity and Inclusion (DE&I) feature to its platform, allowing organizations to collect feedback from customers and employees, implement changes using guidance templates, and monitor and measure the progress of their DE&I initiatives.

Previously known as Vision Critical, Alida offers customer, employee, product and brand experience solutions. The firm's CXM platform enables users to collect direct and indirect customer feedback, perform automated actions on that data using CX metrics, and then analyze data and monitor trends in one integrated solution - ensuring that every customer experience is managed and monitored.

Other new platform features include AI-driven text analytics and dashboards, improvement to administrative tasks for Touchpoint users, and 'easier integration' into hundreds of third-party customer systems. Riaz Raihan (pictured), President of Products & Engineering, comments: 'Today's release builds on our Customer Experience Management (CXM) products and services. With Alida's DE&I offering, organizations can now truly uncover employee sentiment and manage DE&I programs that have impact'.

Web site: www.alida.com .