UserTesting Announces Launch of IPO

San Francisco-based UserTesting has launched an Initial Public Offering (IPO) of 14.2 million shares, through which it plans to raise $227m.

UserTesting's 'Human Insight Platform' aims to help understand the experiences of real people as they engage with products, designs, apps, processes, concepts and brands. The platform captures customer perspectives from targeted audiences who have opted in to share their thoughts, and generates video-based 'Customer Experience Narratives', typically in less than a day, and often within a few hours.

Last month, the firm publicly filed a registration statement with the US Securities and Exchange Commission relating to a proposed IPO of shares of its common stock. The firm has now confirmed that the IPO will comprise 14,169,407 shares of common stock listed on the New York Stock Exchange at $15.00 to $17.00 per share, under the ticker symbol 'USER'.

The firm, which is led by CEO Andy MacMillan (pictured), is online at www.usertesting.com .