Directions to Buy Agri-Food Specialist Aimpoint

In the US, insights and analytics firm Directions is to acquire agri-food value chain intelligence firm Aimpoint Research, for an undisclosed sum.

Aimpoint combines military intelligence techniques and market research capabilities to help organizations understand what's happening and what's going to happen in the marketplace. Directions says the deal boosts its qual insights and innovation consultancy SEEK, and will broaden its capabilities and services across multiple industries including food, food service, agriculture, health and wellness, technology, financial services and consumer packaged goods.

Following the takeover, Aimpoint Research will operate under its existing leadership, which includes founder and CEO Brett Sciotto (pictured). Jim Lane, President and CEO of Directions, comments: 'Adding Aimpoint's management consulting and strategic intelligence capabilities to Directions' diverse expertise and quantitative rigor, and SEEK's ability to connect brands and humans through empathy creates a great opportunity for our clients. As a three-brand solution set, we now offer clients the advantage of receiving integrated insights across multiple aspects of their information needs from one firm'.

Web sites: www.directionsresearch.com and www.aimpointresearch.com .