Merkle Promotes for Media Lead Role

In London, data-driven customer experience management (CXM) company Merkle has promoted Toby Benjamin for the new role of Managing Director of its Media practice. His remit includes driving collaboration between the practice and the firm's CXM experts.

Benjamin (pictured) joined Merkle in 2018 to launch and lead its tech consultancy practice, advising clients on how to balance in-house and outsourced models, and helping brands control their media and data strategy. He previously worked at AdTech firm Viant as VP, Platform Partnerships, and Specific Media as Senior Director, Advanced Media Solutions.

In this new role, Benjamin is responsible for leading and growing Merkle's media business, reporting to both Anne Stagg, CEO of Merkle UK and dentsu's CXM Service Line, and Hamish Nicklin, CEO of dentsu's Media Service Line. Merkle's media strategy team will report to both Benjamin and Niyi Duro-Emanuel, UK head of Strategy & Transformation.

Stagg comments: 'Toby's wealth of experience and proven track record makes him the perfect fit to lead our Media practice and drive collaboration between dentsu's Media and CXM Service Lines, something we are really excited about'.

Web site: www.merkleinc.com .