Turkey Gives Kantar New TV Audience Contract

In Turkey, local industry committee TIAK has awarded Kantar a new contract to provide TV audience measurement in the country until at least 2027.

Kantar has been responsible for delivering the official Turkish TV trading currency since 2012, with predecessor company TNS awarded a four-year contract to provide TV audience measurement in the country in 2009.

As part of the new contract Kantar's technology, built to measure viewing across all screens, will be installed across the existing panel. Kantar's People Meter 7 will be installed in all homes and the group's latest router meter, Focal Meter 2, will be installed in all broadband-enabled homes on the panel. Focal Meter is connected to a household's WiFi and enables real-time data reporting of all tagged viewing activity across the home network. Remaining homes will deploy Kantar's Virtual Meter to measure viewing of online video channels.

Dursun Güleryüz (pictured), General Manager of TIAK, comments: 'Our Board's decision to continue our co-operation with Kantar until at least 2027 will, in parallel with the advancement in global measurement, enable us to enrich our measurement system. Within the new period, our primary goal will be holistic measurement of broadcast content independent of device and the platform content. By adapting Kantar's advanced technologies and applications in similar markets, we will ensure our market enjoys one of the most advanced measurement services in the world'.

Web sites: www.tiak.com.tr and www.kantar.com .