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Italian Buy and CFO Hire for S4
Sir Martin Sorrell's S4Capital has boosted its presence in Italy with the acquisition of creative content marketing agency Miyagi. Separately, the firm has a new CFO, Mary Basterfield.
 Miyagi will merge with Media.Monks to form S4's Content practice in Italy. The company was founded in 2013 by five partners Francesco Bragonzi, Francesco Menichini, Tommaso Marucchi, Felice Arborea and Giuseppe Azzone, and now has around 70 people in its Milan office.
Media.Monks CEO EMEA Victor Knaap comments: 'Miyagi significantly expands our Content practice in Italy giving us deeper creative, production and social capabilities which we can put to work immediately for our Italian clients. Besides that, Miyagi's work and management team looks a lot like Media.Monks a few years back, and we got along since the first moment we met. With close to 100 Monks in the Italian market, and a clear focus on digital creative craft I believe we will accomplish great things together'. Miyagi Chairman and co-founder Francesco Bragonzi adds: 'On behalf of the partners we are excited to be joining Media.Monks and we look forward to taking their disruptive model to the next level here in Italy. Becoming part of a company that shares the same vision that we've followed since the beginning was a unique and unmissable opportunity for us'.
Basterfield will take over from Peter Rademaker as Chief Financial Officer of S4Capital plc from 3rd January next year, and will join the S4 Board. Raeemaker is retiring from day-to-day operations, but will remain on the Board as an NED.
Basterfield, a graduate of University College London, brings more than twenty years' experience from Sony Music, Warner Music, Dentsu Aegis, Expedia, UKTV and, most recently, Just Eat. Sorrell says of the change: 'We are delighted to have been able to attract someone of Mary's calibre to the CFO role at S4Capital. Her extensive experience in the media and technology industries in the UK and beyond will be invaluable over the coming years. The Board wanted to thank Peter, in particular, for his commitment, hard work and successes over the past, very busy, three years and is delighted that it will continue to have access to his valuable knowledge and advice as a Non-Executive Director in the future'.
The group is online at www.s4capital.com .
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