MSI Becomes 'Savanta MSI' Post Acquisition

Next15's data and insights group Savanta has renamed recently acquired full-service agency MSI International 'Savanta MSI'.

Pennsylvania, US-based MSI, which was founded in 1988, offers insights on markets, products, services and brands. The business enhances Savanta's offer across the healthcare, pharmaceutical, investment, insurance, IT/security and retirement sectors.

Paul Strasser (pictured), Savanta MSI's founder and President, comments: 'We look forward to adding our wealth of experience and specialties into the Savanta brand, and are excited to be working with our new colleagues on building a strong and sustainable future for the business. We feel confident that our clients will highly benefit from the rebrand, informing and inspiring them to make better decisions'.

Web sites: www.savanta.com and www.msimsi.com .