Behaviorally Hires VP Qual in London

US-based Behaviorally has appointed Peter Divers as Vice President of its Qualitative team in London, supporting clients across the UK and in Europe.

Behaviorally combines its own behavioural framework with category expertise to examine the drivers of consumer activity and shopper growth. Divers (pictured) began his career as an intern at Flamingo International, before spending nearly a decade at BVA Group-owned PRS IN VIVO, latterly as its London-based Head of EU Qualitative. For the past two years, he has been a freelance qualitative consultant.

Behaviorally's MD for Europe and UK Inna Merenkova says: 'We are thrilled to welcome Peter to our growing team and having worked with him in the past, I know he will be an integral new addition. He has an extensive knowledge of consumer insights and will be a wonderful partner to our clients to help answer their business questions to drive shopper growth'.

Web site: www.behaviorally.com .