Comscore Hires Former Movie Studio Exec in SE Asia

Comscore has appointed former United International Pictures VP Han Seng Lim to lead its Client Services team in Southeast Asia.

Lim (pictured) was most recently Regional VP, Sales and Marketing SE Asia for Universal Pictures, where his role entailed evaluating the viability of new products for the region, and conducting forecasting studies, pipeline management, business planning and product launches. Prior to this, he spent two decades at United International Pictures, latterly as VP Sales & Marketing for SE Asia. He originally joined UIP in 1997 as a Sales Co-ordinator, before a spell at Johnson & Johnson as an Account Specialist.

In his new role, Lim is tasked with continuing to build on relationships with both existing and new clients. Commenting on the appointment, Frank Perikleous, VP, Movies, APAC & AUS, said: 'Mr. Lim's experience in the pandemic-stricken region and his vast understanding of the market will strengthen our insights into the theatrical business in SE Asia. He will also provide the exhibition community with access to the latest technologies in data analytics and marketing intelligence'.

Web site: www.comscore.com .