IRB Hires Long-Time Nielsen Exec Sarah Hillis

New Delhi, India-based online quant research and respondent engagement specialist Internet Research Bureau (IRB) has appointed long-time Nielsen exec Sarah Hillis as Sales Director, based in its London office.

IRB conducts b2b data collection, including access to 'difficult to reach' audiences in more than 25 countries globally through proprietary panels. Hillis (pictured) joins from online community specialist C Space, where she served as AD for Growth, before which she worked for panel provider Bilendi as Senior Sales Manager. Earlier, she spent eleven years at Nielsen in research, account management and commercial client roles, latterly serving as Off-shore EU Programme Manager - TCS Bangalore.

Commenting on the appointment, IRB President Ashutosh Singh said: 'As we continue to grow and expand, we are very excited to be able to bring on someone of Sarah's caliber, with her incredibly strong background'.

Web site: www.irbureau.com .