Ipsos Debuts Instant|Labs Early Stage Creative Tool

Ipsos has launched an early stage creative development solution called Instant|Labs, providing clients with an understanding of the potential of creative and ideas within just one day.

Available in more than 30 markets and 23 languages, the new solution complements Ipsos' wider suite of advertising products across the entire creative journey, with solutions designed to help marketers and communication agencies identify 'the creative that drives business'.

Built on decades of creative development research experience and with a blend of quant and qual methodology, Instant|Labs aims to uncover respondents' reactions to creative ideas and explain those reactions, all on the same day. Client teams can also consider and discuss the findings in real time via a virtual lounge with the creative agency and Ipsos execs - and decide how to progress.

Shaun Dix (pictured), Ipsos' Global Leader of Creative Excellence, comments: 'Instant|Labs are a powerful tool for advertisers globally to get fresh insights, virtually and fast in a rapidly changing environment. They have already enabled leading advertisers in the FMCG, tech and finance sectors to accelerate their communication development path and drive better business results'.

Web site: www.ipsos.com .