Merkle Senior Hires Boost B2B Marketing Wing

Experience management company Merkle has added four senior staff to the creative leadership team of its global B2B marketing organisation: former McCann ops director Jonathan Turner; Rob Crilley, formerly at The&Partnership; dentsu's Laura Jennings; and former Momentum leader Gary O'Donnell.

Turner joins as Managing Partner, leading the creative practice within Merkle B2B. Formerly Commercial Operations Director for McCann Enterprise, he brings sixteen years of experience, and will work alongside Merkle B2B's executive creative director Jason Fletcher and Chief Strategy Officer Simon Calvert.

Crilley, who joins as Client Partner, brings more than twenty years' experience in B2B and B2C advertising and CX, including spells at VCCP, Ogilvy, Publicis and Iris. He will now lead the building of client relationships, and work to ensure the delivery of appropriate solutions to drive company branding.

Jennings joins after ten years as a Business Development Director in the Media Service line at Merkle parent dentsu, joins in a new sales lead role. She will focus primarily on driving revenue and growth for the agency, but will also provide specialist B2B marketing support to wider dentsu teams and a number of specific client accounts.

O'Donnell, who joins as Operations Director, was previously Head of Delivery / Creative Operations at Momentum, and has more than two decades of experience in senior creative services and delivery operations. In his new role, he is responsible for deepening collaboration across the Merkle B2B group, presenting clients with a full 360 B2B offering.

Merkle B2B says the new appointments will 'boost its unique offering - using data and insight to deliver world-leading end-to-end creative solutions for clients in a rapidly developing space'. CEO Rob Gold comments: 'This is a very important and exciting step forward for Merkle B2B. Jonathan, Rob, Laura and Gary's wealth of experience will help us to drive towards even higher levels of creativity and create game changing work for our clients across key markets'.

Merkle has more than 12,000 employees and is headquartered in Columbia, MD, USA, with a web site at www.merkleinc.com .

Pictured, left to right: Jennings, O'Donnell, Turner, Crilley