MediaMath Co-founder Named Audigent President

New York-based data activation, curation and identity platform Audigent has appointed MediaMath co-founder Greg Williams as company President.

Audigent's platform is powered by its cookieless identity tool HALO ID, which automates the building of audiences using first-party data from brands providing entertainment, sports and lifestyle content. According to the company, its approach purges fraudulent IDs and duplicates through verification, provides auditability across multiple blockchain ledgers, and delivers actionable and ownable audience banks that increase conversion and eliminate the traditional behavior of 'renting' audiences from siloed sources.

Williams (pictured) co-founded data-driven marketing firm MediaMath in 2007, and latterly served as its Global Head of Supply & Strategic Business Development, having earlier been Head of Data & Analytics. During his fourteen years at the company, he built teams across every function of the organization. Prior to this, he held senior positions at [X+1] (later acquired by RocketFuel), Nielsen (as Head of Advanced Analytics & Data Strategy), and Accenture.

In his new role, Williams will be responsible for the management and operations of the company's portfolio of partners, enterprise sales, marketing, and client success. He will also collaborate with the senior leadership team to drive overall company growth. Commenting on the appointment, founder and CEO Drew Stein said: 'Greg has worked closely with our team over the past year and his operating experience and industry knowledge helped shape our company's structure and strategy for the future. He is a highly regarded professional within the industry and has already earned the utmost respect from our team'.

The company, which recently raised $19.1m in a Series B round of financing, is online at www.audigent.com .