| |
Europe 2004 Survey Release
Last week, the end of Euro 2004: this week the launch of Europe 2004, the fifth wave of Ipsos-RSL's media survey of business decision-makers and leading consumers in Europe. The survey measures readership, TV viewing, web site use, consumer and business behaviour and attitudes of the top 10 million (4%) of Europe's consumers and decision makers.
The 2004 survey includes new data on activities such as business education, use of mobile phones, activities while travelling and consumption of luxury goods.
Commenting on Europe 2004, David Lucas, Director of Ipsos-RSL said, 'We're very grateful to all of our print, TV and agency sponsors for the support that they've given us over the last five years. In return I believe we have given them a survey that's more relevant than ever to their needs in planning upscale pan European campaigns'.
The readership results indicate that the international press remains a powerful tool for reaching the most commercially attractive individuals in Europe. The stability of the data reflects both the consistency of these titles in delivering desirable audiences and the continued excellence of the Europe 2000 series as a barometer of Europe's elite.
| Average
Issue Readership
of Internationals |
| |
Europe
2003 |
Europe
2004 |
| Title |
Average
Issue
Readership
|
Average
Issue
Readership
|
| 10,404 |
|
10,046 |
|
| 000s |
% |
000s |
% |
| |
Dailies: |
| Financial
Times |
689 |
6.6 |
664 |
6.6 |
| International
Herald Tribune |
166 |
1.6 |
162 |
1.6 |
| USA
Today |
166 |
1.4 |
130 |
1.3 |
| Wall Street
Journal Europe |
134 |
1.3 |
131 |
1.3 |
Weeklies: |
|
| BusinessWeek |
223 |
2.1 |
192 |
1.9 |
| The Economist |
474 |
4.6 |
448 |
4.5 |
| Newsweek |
335 |
3.2 |
351 |
3.5 |
| Time |
568 |
5.5 |
551 |
5.5 |
Fortnightlies: |
|
| Forbes |
137 |
1.3 |
123 |
1.2 |
| Fortune |
207 |
2.0 |
169 |
1.7 |
Monthlies: |
|
| Euromoney |
106 |
1.0 |
105 |
1.0 |
| Harvard
Business Review |
281 |
2.7 |
240 |
2.4 |
| Institutional
Investor |
44 |
0.4 |
34 |
0.3 |
| National
Geographic |
801 |
7.7 |
827 |
8.2 |
| Scientific
American |
248 |
2.4 |
224 |
2.2 |
| |
| All
Internationals |
563 |
24.6 |
2,467 |
24.6 |
Audiences to international television news tend to fluctuate more than the readership of international press simply because they are more driven by international news events. In a news rich environment, such as the build up to the war in Iraq, they are an essential means of keeping updated on global events.
| TV
Data –
Monthly Reach |
| Channel |
Europe
2003 |
Europe
2004 |
| % |
000s |
% |
000s |
| Int'l
Channels |
73.8 |
7677 |
76.5 |
7681 |
| Int'l
News Channels |
59.4 |
6181 |
57.6 |
5785 |
| BBC
World |
26.3 |
2732 |
27.0 |
2716 |
| Bloomberg |
11.4 |
1184 |
10.6 |
1060 |
| CNBC |
17.8 |
1851 |
15.6 |
1572 |
| CNN |
45.1, |
4697 |
40.3 |
4048 |
| Discovery |
24.0 |
2500 |
26.4 |
2652 |
| EuroNews |
28.7 |
2982 |
27.8 |
2784 |
| Eurosport |
39.3 |
4086 |
40.6 |
4077 |
| MTV, |
29.9 |
3107 |
31.5 |
3163 |
| National
Geographic |
19.9 |
2069 |
22.4 |
2248 |
| TV5 |
17 |
1769 |
17.3 |
1737 |
| |
TV Data - Monthly Reach
The Europe 2004 survey is backed by the following media sponsors: BBC World, Bloomberg, BusinessWeek, CNN, The Economist, the Financial Times, Fortune, National Geographic, Newsweek and Time.
Methodology includes telephone screening of nearly 300,000 households across 16 European countries to find eligible individuals, a telephone interview for TV viewing and a postal self completion questionnaire for all other data, these data are then fused to form a complete data set for the 10,338 survey respondents. To be included in the Europe 2004 universe, respondents must be least 25 years old, work at least 15 hours per week, in an executive or professional occupation, and either have a personal income in the top 5% in each country or have been on at least six international business trips in the past year or be a director of a company with at least 25 employees.
| Consumer
and Business
Profile: |
| |
Europe
2003 |
Europe
2004 |
| Average
personal annual
income (euros) |
79,800
|
78,500 |
| Average
value of personal
investments
(euros) |
352,000 |
338,000 |
| |
| Have three
or more cars
in household
(%) |
20
|
20 |
| |
| Spend
15 or more
nights in
a hotel in
past 12 months
on business
(%) |
29 |
27 |
| 6+
international
business air
trips in past
12 months
(%) |
16 |
14 |
| |
| Internet
access/connection
(%) |
96 |
97 |
| Banking
online |
28 |
28 |
| Share
dealing online |
10 |
9 |
| |
| Director
(%) |
34 |
35 |
| Average
value of business
purchases
(euros) |
184,000 |
192,000 |
| |
|
