Stagwell Merges Units for New Toronto Firm DonerNorth

In Toronto, Harris Poll owner Stagwell Group has brought together two units of its recently merged business MDC Partners to form a new agency, DonerNorth. The two are creative, digital and media experts UNION and shopper innovation and insights firm 6 Degrees.

Stagwell says the new firm - which is part of its Doner Partners Network (DPN), headquartered in Detroit and with offices in and LA and Connecticut - will be 'underpinned by predictive intelligence', and 'craft creative ideas ...that both inspire and nudge consumers to conversion in the most relevant micro-moments'. Leading the agency will be Catherine Marcolin (pictured), President; Lance Martin, Chief Creative Officer and co-founder of UNION; and Adrianne Gaffney Wotherspoon, Chief Strategist and former Managing Partner of 6 Degrees.

The launch is a return to Canada for Doner, which ran a large Toronto office for around 30 years, closing it in 2011 prior to its acquisition by MDC.

'Creative agencies tell insightful, connective stories' says Marcolin. 'Shopper agencies create programs that drive conversion. No agency - until now - does both well'.

Web sites: www.donernorth.com and www.stagwellglobal.com .