Extra Funds for Lemnisk Customer Data Platform

Immensitas Private Limited, which owns the Lemnisk customer data platform, has raised $2.3m in a pre-series A1 round of funding, which it will use to strengthen the capabilities of the platform and for market expansion.

Lemnisk aggregates customer data from disparate sources and provides a single customer view for each individual. A proprietary AI engine then creates personalized experiences for each user across multiple marketing channels.

New funding has been co-led by Artha Venture Fund and DSP Investment Managers, with participation from LogX Ventures and Atrium Angels, the ISB alumni sponsored micro-VC fund. This adds to the initial round from AVF and LogX, which closed in July.

Subra Krishnan (pictured), co-founder and CEO of Lemnisk, comments: 'This new round allows us to continue building on our ambitious vision of offering a platform that not only centralizes customer data but also quickly acts on real-time intelligence. Unlike other players who seek to replace large marketing clouds, our approach is to help customers extract better outcomes from their existing investments'.

The firm, which has offices in Boston, Singapore, Dubai & Bangalore, is online at www.lemnisk.co .