Opinium Named MRS Agency of the Year

In the UK, the Market Research Society (MRS) has given this year's Agency of the Year Award to London-based insight firm Opinium, which had previously been shortlisted eight times in nine years.

Founded in 2007, Opinium offers qual and quant research and consultancy across five practice areas - brand and communications, product and service development, stakeholder, market intelligence and thought leadership. In addition, the company owns and manages panels of UK consumers, IFAs and small businesses, and runs an omnibus of UK adults. Judges of the MRS Awards said Opinium 'consistently delivered excellence over the past twelve months, going above and beyond its clients' expectations, opening a new office in New York and achieving impressive financial results'.

Other winners include:

• Professor Yvonne Jewkes from the University of Bath was awarded the MRS President's Medal for her international research on prison architecture.
• Jaguar Land Rover and Northstar Research took home the 2021 Global Business Impact of the Year Award, for an entry described by the judges as one of the best they had ever seen.
• Emotional Logic and centre:mk won this year's UK Business Impact of the Year Award
• Cancer support charity Macmillan won both the Liz Nelson Grand Prix Award for Social Impact and the Public Policy and Social Research trophy.
• Matt Walker, of The Co-op was named client-side Young Researcher of the Year, and Matt Hellon of Northstar Research and Ande Milinyte of Opinium were the joint winners of the supplier-side award
• Big Sofa Technologies won the Innovation of the Year Award, which involves finalists taking part in a Dragons' Den style panel session.

MRS CEO Jane Frost comments: 'This year's entries were outstanding in terms of their innovation and impact, and are great exemplars for the power of research and insight. Congratulations to all the winners and thank you to the MRS Awards team for yet again delivering a slick and entertaining ceremony, under challenging circumstances'.

A full list of all the winners will be published on the MRS web site at www.mrs.org.uk .