'Disruptive Economy' MR Firm YipitData Raises $475m

New York-based YipitData, which describes itself as a 'market research firm for the disruptive economy', has raised $475m in a Series E round of funding, which it will use for product innovation and expansion into new markets.

Founded in 2013, YipitData analyzes billions of data points every day to provide intelligence on sectors including ridesharing, eCommerce marketplaces and payments. Its insights team uses proprietary technology to identify, license, clean and analyze the data, and offers deep-dives and ongoing tracking of company metrics, as well as proprietary datasets. Companies use YipitData to analyze market share, gain competitive intelligence and understand consumer behaviour.

New funding has been led by global investment firm Carlyle. Vinicius Vacanti (pictured), co-founder and CEO of YipitData, says the funds will help his firm to 'usher in a new era of market research'.

Web site: www.yipitdata.com .