Scuba Analytics Names SVP of Operations and Finance

In the US, digital intelligence platform Scuba Analytics has appointed Hacer Demiroers as Senior Vice President of Operations and Finance, responsible for scaling operations globally across finance, marketing and sales.

Founded by the team which built Facebook's analytics platform, Scuba Analytics provides customer experience (CX) teams with behavioral insights across all customer, marketing and product interactions in real-time. Demiroers (pictured) joins from cloud app monitoring platform Datadog, where she served as VP of Sales Operations, helping scale the company's analytics platform. Earlier, she held leadership roles at Localytics and Metalogix, where she oversaw operations for technical support and finance.

Commenting on the appointment, CEO Tony Ayaz said: 'Hacer is joining Scuba as we're seeing a massive surge in demand for real-time customer experience analytics. She has the right expertise and industry experience needed for our next phase of growth and we are fortunate to have her join our team.'

Web site: www.scuba.io .