Firefish Hires Senior Director in London

Insight consultancy Firefish has appointed Scarlett Moody as Senior Director it its London headquarters.

The group launched as a qual agency in London in 2000, then added quant division TheNumbersLab a decade later. It also owns a kids and family specialist, The Pineapple Lounge, and an in-house insight films specialist, Firefilms.

Moody (pictured) joins from customer consultancy Quadrangle, where she latterly served as Insight Director. Before this she spent more than six years at New Zealand-based Research First, where she was a Senior Researcher, managing both qual and quant projects. Her particular focus is on sustainability and health & wellbeing research.

Commenting on the appointment, UK MD Daniel Rose said: 'Scarlett's extensive experience in brand equity and evaluation, as well as strategy development, is a great fit for the types of work we do. The fact she also knows so much about sustainability and its many facets, and how insight can help clients make a genuine difference in the world is amazing, as we continue to partner with brands on their sustainability goals globally, too'.

The company, which also has offices in New York, is online at www.firefish.ltd.uk .