Funds for Cross-Screen Ad Data Firm Advocado

Cross-screen advertising data platform Advocado, which recently acquired Kantar BVS, has announced $10m in new capital, including $7.5m from institutional investment firm Crescent Cove Advisors. It has also appointed Michael Beer as a Board Director.

Advocado offers a fully integrated ad verification, attribution and campaign coordination platform, covering both online and off-line advertising and employing a combination of patented watermark technology, natural language processing, automated content recognition, and real-time weather data.

The funding news comes just two weeks after the firm's acquisition of Kantar's ad verification solution BVS, and will further accelerate expansion - it is already planning to add more than 100 technology jobs in its base in downtown St Louis, MO, over the next three years.

Beer, who is a partner in existing investor firm Vest Coast Capital, brings twenty years' finance experience. Jeff Linihan (pictured), co-founder, President and COO of Advocado, comments: 'We're thrilled to partner with Crescent Cove and are confident the collaboration will play an important role in successfully meeting our aggressive growth objectives. Michael has been a part of our vision for many years, so it's great to formally welcome him to the Board'.

Advocado is headquartered in central St. Louis, MO and is online at www.myadvocado.com .