IDG Buys B2B Intent Specialist LeadSift

Technology publisher and B2B intelligence and targeting firm IDG Communications has announced the acquisition of Canada-based B2B sales and marketing intelligence platform LeadSift.

Acquired by investment giant Blackstone six months ago for $1.3 billion, IDG is the publisher of tech industry standards such as Computerworld, CSO, Macworld and PCWorld, and has already in the last eighteen months acquired and integrated account-based marketing platform Triblio and data intelligence solution KickFire.

LeadSift uses proprietary AI and data mining technology to extract insights for B2B marketers from millions of data points across the web, delivering a daily digest of data on intent-to-buy and allowing B2B marketers to create appropriate messaging and targeting.

Sreejata Chatterjee, who co-founded LeadSift alongside CEO Tapajyoti Das, comments: 'The buying journey for B2B technology purchases are extremely complex and involve multiple decision-makers. Having a view into those intent signals at the contact level provides a massive competitive advantage and directs your sales team to engage with the right buyers at the right time'. IDG President Kumaran Ramanathan adds: 'By positioning IDG at the intersection of media and MarTech, we help B2B marketers navigate the customer journey across a dynamic ecosystem by leveraging unmatched data sets. LeadSift's technology is further enhancing our unique intent data that drives ROI for our customers. We enthusiastically welcome the technology and the team to the IDG family'.

Web sites: www.idg.com and www.leadsift.com .