InSites Buys Cultural Insights Specialist Space Doctors

InSites Consulting has acquired UK-based culture-led brand consultancy Space Doctors for an undisclosed sum.

Founded in 2001 by Fiona McNae (pictured), Space Doctors applies non-traditional semiotics-led approaches to the development of brand strategy, innovation and cultural insights. The consultancy comprises an in-house expert team - located in Brighton, London and Singapore - and a global network of semioticians, anthropologists, ethnographers and designers. Combined with its proprietary 'Collaborative Intelligence' approach, which uses social media and text analytics to track cultural impact for brands at scale, Space Doctors provides trend prediction services for brands and organizations.

InSites says the buy will allow it to build an extended and complementary offer, strengthened by its own Culture + Trends capability, which was originally developed by Join the Dots (acquired by InSites in 2019) and is based on a 'Human Drivers' framework rooted in positive psychology. Following the acquisition, InSites intends to build one global Brand Transformation Consultancy of strategists, cultural insight specialists, design experts and marketing scientists.

Space Doctors will continue to operate under its existing name until further notice. McNae comments: 'We will bring our unique blend of expertise in cultural and semiotic insight, brand consultancy and creative strategy to the InSites Consulting client teams and the global office infrastructure. We will also realize exciting synergies between our insight methods and those of the talented Culture + Trends team and the Illume network of culturally creative consumers. We are delighted to be part of this new adventure to build sustainable, meaningful and impactful futures for brands'.

Web sites: www.insites-consulting.com and www.space-doctors.com .