M.E.L Research Expands Quant and Ops Teams

In the UK, social research and behaviour change specialist M.E.L Research has appointed former GfK exec Kirsty Marshall as an Associate Director in it Quantitative team, while Michael Deeming joins from BMG as Assistant Data Services Manager in the Operation team.

M.E.L measures citizen views and opinions, and evaluates them to understand how well a client, project or service is performing. The firm offers a full range of research methods, quant and qual, and donates 5% of its net profits to charity. A sister company, M.E.L Waste Insights, focuses on analysis and advice around municipal waste and resources.

Marshall (pictured) joins after thirteen years at GfK, where she latterly served as AD and UK Lead for Marketing Effectiveness. Earlier, she worked for MESH, Spa Future Thinking and Hall & Partners, where she began her career. Deeming previously spent nearly two decades at Birmingham-based BMG Research, most recently in a management role in the Data Services Team.

Commenting on the appointments, Simon Maydew, Commercial Strategy Director, said: 'We welcome Kirsty and Michael to the team at a time of real growth. Kirsty brings invaluable experience, and she will play an important role in nurturing junior team members as they navigate the early stages of their career. Michael adds significant value to our analytics and data team, and we are immensely pleased to have someone of such experience and expertise join our cause'.

Web site: www.melresearch.co.uk .