Ipsos Merges UK Advisory Units into One Practice

Ipsos has brought together its existing UK advisory units into one practice, employing more than 50 specialists. Murat Demiral will lead the practice as Head of Advisory, and joins the UK Management Committee.

The former specialist teams focused on marketing, brand and innovation (Strategy3), foresight (Trends & Futures), behaviour change, healthcare and data strategy. The new practice will combine the executives' research expertise and advisory capabilities and will work in partnership with research teams across the UK.

Demiral (pictured) has worked for Ipsos since 2018, and most recently headed the Strategy3 consultancy unit. Earlier he was Group Head of Insights & Innovation Planning at British American Tobacco; and Kantar TNS CEO for Turkey, Greece and Israel; and he held senior insights roles at Beverage Partners Worldwide, Ulker, and Procter & Gamble.

Kelly Beaver, CEO of Ipsos MORI comments: 'I'm delighted to see this exciting new chapter for Ipsos in the UK with the broadening of our advisory capabilities under the dynamic leadership of Murat, who brings the knowledge and skills to ensure our teams deliver best-in-class advisory services to our clients'.

Web site: www.ipsos.com .