Dentsu Hires 'Chief Addressability Officer'

Marcoms group Dentsu International has appointed Keith Camoosa as 'Chief Addressability Officer', tasked with bringing together and developing its addressable media practice.

Camoosa (pictured) most recently served as Global Chief Data and Analytics officer at media agency Initiative, and before this he was SVP, Data Insights and Operations at WarnerMedia, leading the development of data infrastructure for the launch of HBO Max. Earlier, he was EVP, MD, Research & Advanced Analytics at IPG Mediabrands; VP, Director of Cross Media Research at InsightExpress; Senior Manager, Media and Ad Effectiveness Research at Yahoo!; and he worked for Kantar TNS as VP, Practice Leader, Ad & Brand Performance.

In his new role, said to be the first of its kind, Camoosa will lead a team working with Dentsu's Merkle data unit, its M1 people-based insights, planning, activation and measurement platform; and its Merkury cookie-less audience targeting tool.

He will report to Doug Rozen, CEO of Dentsu Media, Americas, who comments: 'Introducing the first Chief Addressability Officer propels Dentsu's leadership forward as all media becomes addressable media. From steering the industry towards a privacy-forward world to exponential growth in matching identity with inventory, Keith will lead us to a new media landscape like never before'.

Web site: www.dentsu.com .