Survey Platform Voxco Buys Actify Data Labs

Canadian survey software provider Voxco has acquired India-based, end-to-end data and analytics platform Actify Data Labs from private equity firm True North. Terms of the deal have not been disclosed.

Actify's data platform and AI solutions provide a single platform to navigate each step in the data journey. Through the firm's technology, organizations can manage churn, enhance customer lifetime value, reduce credit risk and make sense of unstructured text and image data.

Voxco-owner Pivoton Capital funded the acquisition of Actify, which Voxco says will become a 'key element' of its own experience management offering, while adding advanced analytics and artificial intelligence to its survey platform.

Hindol Basu (pictured), CEO of Actify Data Labs, comments: 'AI is revolutionizing the experience management landscape. Data is the heart of AI and the fuel to drive new age omnichannel experience management platforms. We are thrilled to be part of a global leader like Voxco where our technology will play an integral role in reimagining the research technology, survey and experience management platform of the future.'

Web sites: www.voxco.com and www.actifylabs.com .