Sermo Hires for DACH Regional Growth

Physician insights provider Sermo has appointed healthcare market research leader Max Czycholl as Vice President, based in Hamburg, Germany and responsible for leading business development operations in the DACH region.

Acquired by healthcare researcher WorldOne in 2012, Sermo runs a network of 1.3 million fully verified and licensed physicians across 150 countries. Czycholl (pictured) joins with fifteen years' international healthcare MR and business intelligence experience. Most recently, he worked for Borderless Access as VP, Europe across healthcare consulting and consumer research. Prior to this he was Director Healthcare at Dynata, having previously spent nearly a decade at Research Now SSI; latterly as Divisional Director, Healthcare - EMEA.

In his new role, Czycholl is tasked with expanding the company's footprint through relationship-building and 'innovative approaches' to healthcare market research. Akash Degan, London-based VP, comments: 'With over 30,000 triple-verified HCP panelists in DACH, Sermo has aggressive growth goals which align with the region's growth as a center of healthcare innovation in Europe. As such, it was important that we bring on a seasoned leader who could help harness our access to physician insights and marry them with industry innovations we see happening every day. We are thrilled to have Max leading the charge'.

Web site: www.sermo.com .