The Insights Family Expands to Four New Markets

UK-based kids and family market intelligence provider The Insights Family has expanded its services to Saudi Arabia, Turkey, Argentina and South Africa.

The Insights Family operates Kids Insights, which conducts surveys with 7,780 children aged 3 to 18 every week, while its Parents Insights service surveys more than 3,800 parents of children aged between 1 and 16 each week. Both services now operate in 22 countries across six continents, the remaining territories being Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Poland, Japan, Mexico, the Philippines, Russia, South Korea, Spain, the UK and the US.

The new markets will see the business survey 400 different children and 200 different parents every week. CEO and founder Nick Richardson (pictured) says the latest expansion is based on client demand and demonstrates the firm's position as 'the global leader in kids, parents and family market intelligence'.

Web site: www.theinsightsfamily.com .