Insight Consultancy The Forge Hires for Euro Growth

London-headquartered strategic insight consultancy The Forge has appointed Amsterdam-based Daniel Quinn as Director, tasked with supporting its Customer Strategy and Innovation practices, and helping to expand its geographic footprint into mainland Europe.

Founded in 2013, The Forge brings together consumer insight and commercial expertise to develop customer-driven business strategy programmes. Quinn (pictured) joins from Accenture's Innovation Network, based in Amsterdam, where he served as Director of the new product development business ?What If!. Prior to this he co-founded innovation agency Happen in Europe, acquired by Accenture in 2019; and he founded ideas company Clear, having previously worked at Kantar Added Value and Directions Research and Marketing.

In his new role, Quinn will be responsible for supporting clients with large-scale innovation and customer strategy programmes, including organisational culture and capability development; and for nurturing client relationships in Europe.

Company founder Steven Melford says Quinn brings 'a long-standing proven track record of delivering real commercial results', and adds: 'I'm looking forward to the value he'll create for clients in sectors experiencing ongoing transformational change'.

Web site: www.thisistheforge.com .