Seed Funds for Consumer Privacy App Cloaked

In the US, consumer data privacy start-up Cloaked has raised $4m in a seed round of funding, for use in continuing to build out its product and scale its team.

Founded in 2020 by brothers Arjun and Abhijay Bhatnagar, Boston-based Cloaked offers instant identifiers and smart settings to enable individuals to choose when, where and with whom they share personal data from their browser extension or mobile device. Smart settings allow those identifiers to auto forward to existing e-mails and phones, permanently or temporarily expire and auto update when compromised, then users can also replace existing accounts with 'cloaked' identifiers for added protection. All personal information is stored with the user, giving them the keys and control to delete at any point.

The new investment has been led by Human Capital, with participation from General Catalyst, Peter Thiel, Lux Capital, Index Ventures, Next Play Ventures, All Turtles, and the Chainsmokers' Mantis Fund, bringing total funding to $4.25m. Arjun Bhatnagar comments: 'We deserve the right to use the technology we want without being forced to give up control over what it knows and learns about us. Cloaked is making personal privacy effortless so we can turn data sharing into an empowering experience for everyone, and putting us on the same playing field as the companies using our data'.

Web site: www.cloaked.app .