PureSpectrum Hires Central Europe Sales Lead

In Germany, online sample marketplace PureSpectrum has appointed former Bilendi exec Sebastian Wezel as Sales Director, Central Europe.

Launched in 2016 by Michael McCrary, who previously served as Cint US MD, PureSpectrum provides a marketplace for buyers and sellers of online sample. In 2019, the firm launched PureScore, an advanced machine learning-driven respondent scoring system designed to block 'low-quality' respondents from taking surveys.

Wezel (pictured) joins in Berlin from MR data and tech firm Bilendi, where he served as Business Development Director. Previously he worked for decision-making behaviour specialist SKIM as Senior Manager, and earlier he was Business Development Manager at Dynata, an RE at Ipsos, and Head of Market Intelligence at tire distributor Grupo Avante Llantas y Rines in Mexico.

In his new role, Wezel will support clients across Central Europe. Stephen Hughes, MD EMEA comments: 'Sebastian's many years of experience in online MR, plus his impressive network and personal drive, make him the perfect person to drive growth and support customers in Germany and surrounding countries. His appointment further cements PureSpectrum's position as a major player in EMEA'.

Web site: www.purespectrum.com .