InnovateMR Gets Funds for Growth and Acquisitions

Online sampling technology firm InnovateMR has received an undisclosed amount of funding from private equity firm CIVC Partners and a 'significant investment' from Innovate founders Matt Dusig, Gregg Lavin, George Llorens and former President Michael Anderson, as well as from current shareholders.

Innovate was launched in 2014 by uSamp founders Dusig and Lavin together with their former colleague Llorens, and is headquartered in Calabasas, California . The firm promises 'Faster Answers' from business and consumer audiences, with B2B panels of professionals including small business owners, developers and IT decision-makers. Its Vision Suite offers tools for all aspects of the research process including survey design, sample procurement, field management, fraud mitigation and reporting.

CIVC's investment will provide Innovate with additional capital and resources to support its growth strategy, and to pursue strategic acquisitions. Following the investment, CEO Lisa Wilding-Brown and COO John Tan will continue to lead the company, and the co-founders and Anderson will remain 'significant investors' in the business.

Dusig comments: 'CIVC's experience partnering with founder-owned businesses will be instrumental to Innovate's future growth. Gregg, George, Michael and I expect CIVC to be a value-added partner to Lisa, John and the rest of the Innovate team as the company continues to deliver high quality, differentiated survey and sample services to its clients'.

Web site: www.innovatemr.com .