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New VP for Lightspeed
David Reiss has joined Lightspeed Research as VP of Business Development. Reiss was previously MD of the Healthcare Group at researchers Greenfield Online in Wilton, CT, USA. He has over 16 years of experience in business and healthcare marketing services.
Bonnie Breslauer, Lightspeed's MD for North America, says the appointment is a response to continued growth in demand for online data collection and panel access services.
Before Greenfield Online, Reiss worked for Medical Economics/Thomson Healthcare, where he was responsible for all databases and pharmaceutical marketing services under the Physicians Desk Reference(r) brand; and for the Donnelley Marketing and Reuben H. Donnelley divisions of The Dun & Bradstreet Corp. He has also worked as a private consultant on Healthcare IT. He earned a BA in economics from Fordham University in 1985 and an MBA in Marketing from The Johnson School at Cornell University in 1987.
Lightspeed Research is an operating company of Kantar, the research, insight and consultancy division of WPP, and can be found online at www.lightspeedresearch.com
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