Acxiom Extends CCPA Rights to All US Residents

Data and marketing services company Acxiom has announced that it is extending the same privacy rights provided to California residents under the California Consumer Privacy Act (CCPA) to all US residents.

CCPA was signed into law in 2018 to enhance privacy rights and consumer protection for residents of California. The Act aims to help residents of the state to know what personal data is being collected about them, whether it is being sold or disclosed and to whom; say no to the sale of their personal data; and ask a business to delete it.

Acxiom, which hired its first Chief Privacy Officer in 1991, offers a data connectivity platform whose services include data onboarding and the transfer of off-line data online for marketing purposes. Current Chief Privacy Officer Jordan Abbott (pictured) says that in the absence of national US privacy law, extending CCPA rights to everyone is something Acxiom can do for people who want more access to, and control of, their data.

CEO Chad Engelgau adds: 'We believe people should have visibility into the data that companies have about them, how it's used, and the ability to delete or opt out of the sale of that information. Acxiom believes that kind of insight shouldn't depend on the state you live in, and we're proud to be a leader in extending these rights beyond California'.

Web site: www.acxiom.com .